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Introducing: Pilgrim Jewellery



Introducing Pilgrim jewellery, the family owned, danish designed, hand and heart made accessories line. Read about our new brand and take a look at some of the styles we are carrying below.


In 1983, two Danes, Ammenette Markvad and Thomas Adamsen translated their unique empathy and innovative energy into designing jewellery and selling it mainly at music festivals. With their great love for both music and people, they created a line that reflected their deeply held values on spontaneity, intimacy and authenticity.

“Thomas and I were not business people, and we began Pilgrim very much from the heart. From the beginning, we had two key missions. One was to ceate beautiful jewellery that makes you feel beautiful. The other was to build a workplace where every employee enjoyed coming to work and where respect, responsibility and trust were cherished values put into practice everyday.” -Annemette Markvad, Founder

Jewellery is their passion; it is all about dreams, style, heart, and soul. We take pride in keeping the brand authentic- staying true to who they are and where they came from. Pilgrim has become a recognised international brand.

Responsibility and Code of Conduct


Pilgrim is built and run with heart and soul, and these are key elements of Pilgrim’s DNA, along with their social responsibilty. For Pilgrim, a vital part of their business is ensuring that they collaborate with partners that take the utmost care and have an established code of conduct with their suppliers in the East. Their goal is to make clean products- and that means using only pure based materials that are 100% nickel free.

In addition, Pilgrim has a tradition of helping whenever possible through charity work. They have raised funds for different Danish fundraising campaigns, Project Playground and Momentum Trust among many others. Another result of their dedication to charity work is the Pilgrim Foundation, established in 2007 to help children and young people in developing countries.