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Coming Soon: OBEY Clothing

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Soon we will be welcoming OBEY clothing to the store, which compliments our other urban streetwear brands such as Spiritual Gangster and Chaser! These pieces are perfect as transitional wear as Spring starts to warm things up! They also make great athleisure and casual wear. Scroll down to read OBEY ‘s story and see some of the pieces that will be arriving soon!

OBEY Clothing Psychadelic Smile Long Sleeve Shirt

 

OBEY clothing was founded on the art, design and ideals by the American contemporary street artist, graphic deigner, activist, and illustrator, Shepard Fairey, who emerged from the skateboarding scene. What started for Fairey as an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign and iconic brand of clothing.

OBEY Clothing Records Sleeve Shirt

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.

OBEY Lo-Fi Strawbeery Bleached Long Sleeve Shirt

OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work-wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.

OBEY Psychadelic Smile Long Sleeve Shirt

OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. Stay tuned for the next chapter, as the canvas will undoubtedly continue to change and evolve. All in the name of fun and observation.

OBEY Clothing Long Sleeve Shirt

This brand has been rocked by celebrities like Serena Gomez, Rita Ora, Emma Roberts, Miley Cyrus, Justin Bieber and Channing Tatum.

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