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Coming Soon: Introducing Tofino Towel Co.




With music festivals like Wayhome, Field Trip and Osheaga beginning to announce their lineups and sell tickets, we’ve got festival style on the brain. Flower crowns, facial jewels and flash tattoos are a thing of the past- The hottest new festival accessory is a funky bohemian towel that allows you to sit and listen to the performers without having to worry about getting dirty.

Lucky for you, this Spring we are introducing you to the wonderful products from Tofino Towel Co. This great new Vancouver Island based brand creates 100% cotton round towels with a 1.5 m diameter in patterns inspired by West Coast island life.

Tofino Towel Co.

About the Brand
Tofino Towel Co. practices the “Aloha” way of life and encourages you to slow down, be present and enjoy the simple pleasures of life. Their towels are a piece of West Coast fashion with everyday functionality, durability and versatility.

1% Model

“Imagine if every business in the world donated just 1% of their products, profits and peoples time to those in need?”
Tofino Towel Co. believe in a philanthropic and sustainable approach to doing business and are committed to what they call the “1% model”. They pledged to:
-donate 1% of their products to those in need
-donate 1% of all profits to local non-profits in order to help preserve the picturesque beaches of the west coast
-donate 1% of their employees time to the protection of the oceans and coast lines of Vancouver Island


Why a Circle?

The creators of the brand found themselves constantly rotating their traditional rectangular beach towels to achieve the perfect angle towards the sun, resulting in sand blowing everywhere. So they asked themselves, “why isn’t there a circular towel that would put an end to all this preventable moving and shaking?” And then the circular towel was born.
Ancient Greeks believed that the circle was the ideal shape. To them, the circle was a symbol of the marvelous symmetry and balance in nature. Today, the circle is still symbolically important. In religion, yoga and meditation based practices the circle is routinely used to represent harmony and unity.


Our first shipment is due to arrive any day now. You will have the choice between; “The Chesterman” in shades of blue, inspired by the endless ocean views on a white sand paradise; “The Long Beach” in black and white, inspired by long sandy sun-kissed beaches with wild pacific surf; or “The Toquin” which was inspired by a piece of divine beauty and serenity among the hustle and bustle of our busy every day lives.


Whether you are taking a rest on the beach between surfing the waves, doing yoga, meditating, having a picnic in the park or hanging out with some friends at a music festival, a Tofino Towel is a must-have. Take time to enjoy the simple things in life and unwind with nature on your very own round Tofino Towel!