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Brand We Love: Krochet Kids

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‘We are a non-profit empowering people to rise against poverty. Every product we make is hand-signed by the person who made it.”
-Kohl Crecelius, CEO & Co-Founder of Krochet Kids

The days are getting shorter, the leaves are changing colour, and the air is getting cooler. That means its time to break out the cold-weather accessories. We are proud to have been a retailer of the brand Krochet Kids for several years now. If you aren’t already familiar with the great brand, Krochet Kids is a non-profit that works with highly vulnerable women who live in poverty stricken regions of the world. Their program empowers women with the resources to rise above poverty. To learn more about their great program, and to see some of their products, scroll through!

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THE STORY

The Beginning

Kohl was taught how to crochet by his brother, and he passed the skill onto his friends, Travis and Stewart. Before long, they started taking customer orders from their fellow classmates and being dubbed the “Krochet Kids” by a local newspaper in their hometown of Spokane, WA.

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The Dream

The three Krochet Kids were separated by college, but they would spend their summer breaks volunteering in various developing nations, hoping to gain a better understanding of the global community. It wasn’t long before they came to realize how blessed they were and they decided that they wanted to help, reach out, and make a difference. Friends and family encouraged them to teach people in developing countries how to crochet as a means of breaking the cycle of poverty. At first, they needed to do something more drastic and profound for the world- until Stewart returned from a summer in Uganda and they realized the simplicity in crocheting.

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The Opportunity

He informed them about how the people who had been living in government camps for 20 years and grew up only knowing the camp and relying solely on the government and aid organization for their every need. It was then they they realized that by teaching these people how to crochet that they could empower them and rise above poverty. By allowing them a fair wage, for the first they would be able to provide for their families for the first time.

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A Reality

Krochet Kids grew beyond the original trio to incorporate friends who shared the desire to transform the world. The following summer, they found themselves in a simple brick hut with a group of Ugandan women and bags full of yarn as they nearly mastered crocheting before their tearful eyes.

The company has continued to grow and evolve in ways they never imagined since they earned non-profit status in January 2008.

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Impact is the Bottom Line

As a non-profit, they are able to focus more resources and financial investment into their program initiatives and the activities that achieve empowerment. This allows them to give their global, staff, donors and customers the clearest picture of why they exist: To create lasting impact on the ground and to all work together to empower others.

They work hard to create products that are high-quality and fashionable. Their sales revenue funds the majority of their overall budget year-over-year, so the support of their donors can be focused on their key initiatives on the ground. This diversified revenue model allow them to be more efficient and sustainable over the long term.

Product sales account for more than 80% of their total operating revenue needed to sustain their work annually

Product sales account for more than 80% of their total operating revenue needed to sustain their work annually

This means, 100% of public donations go directly toward funding their program initiatives on the ground

This means, 100% of public donations go directly toward funding their program initiatives on the ground

 

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In addition to this, every product is hand-signed by the person who made it. You can go to their website to learn her story and how you’re helping.

Come in and see the whole collection and help to rise against poverty!