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Comments Off on New Brand: Sevenly   |   ACCESSORIES, Charity, CLOTHING, Lookbook, WEEKEND WEAR, What's new

New Brand: Sevenly

We are so excited to introduce Sevenly, our newest “social good” brand. Sevenly was the first brand to introduce Expression Fashion for great causes…everything from global peace to women’s rights. The coolest tees and accessories are available with $7 from every single sale going to a specific cause.  Read more below!

Sevenly was founded in 2011 with the mission of leading a generation toward generosity. Based on a simple, core belief that ‘People Matter,’ the brand activated the now global ‘cause art’ movement and started creating 7-day cause campaigns, inviting customers to purchase “advocacy art, apparel and accessories” that donate to non-profits. Each campaign and every product would also create conversations.Now widely recognized as one of the world’s leading ‘social good’ companies, they create seasonal cause-themed Collections created to change lives by raising funding, awareness and followers for the world’s greatest causes.

Sevenly Lake Is Calling Tank

Sevenly mobilizes charity-themed campaigns so that people like you can show that People Matter – as they raise funding, awareness and followers for the world’s greatest causes. They commission ‘cause art’ from artists worldwide that celebrates the work of selected non-profits, sell products that give back, and promote stories of encouragement to people!

Sevenly is the world’s leading provider of “advocacy apparel and accessories.” All of their products represent our commitment to what it is to be an ethical brand. Everything they make is made to order – and whether a shirt or hoodie, an inspiring print, a sticker, a journal, a piece of crafted jewelry, their products create conversations!

Sevenly People Matter V-Neck

Sevenly has given away over $5 million in five years, plus many thousands of donated products and volunteer hours, and literally billions of free media impressions to causes big and small that are fighting for a better world. Sevenly makes a pledge of $7 per purchase in its 7-Day Campaigns and 7% for its cause-themed Collections to selected non-profits.

Join Sevenly in helping multiple charities by purchasing one of their social good tees in-store now!


Comments Off on Mother’s Day Gift Guide   |   BATHROBES, COVERUPS, Featured, GIFT GUIDE, Lookbook, PAJAMA BOTTOMS, PAJAMA SETS, SLEEPWEAR, WEEKEND WEAR, What's new

Mother’s Day Gift Guide

Mother's Day Gift Guide Toronto

Mother’s Day is just a week away, and lucky for you, we’ve got amazing gifts for you to give to make this Mother’s Day one she really deserves. Scroll down to see our top picks for mom!

  1. These “Sock It To Me” Socks are comfy and cozy and let mom know how you really feel. Also comes in “Mom Off Duty- Ask Dad”. Perfect for letting mom chill out with her feet up on the couch all day!
  2.  Introducing “SALT” By Hendrix. New to our selection at OOAL, Salt has been created to provide an uplifting experience inside and out, using only the finest plant-based ingredients from around the world. These organic products are perfect for some at-home pampering for mom!
  3. TKEES are an OOAL favourite for a reason! These new Riley flip flops are the perfect flip flops for showing off a colourful new Spring pedicure while these suede mules are the must-have shoe of the season.
  4. Our classic go-to gift for mothers day always includes a new pair of PJs- how can you not fall in love with this adorable PJ set and eye mask from PJ Salvage? You can choose from our selection of sets and separates or robes with prints ranging from stripes to dogs!
  5. Whether she’s a stay-at-home-mom or a working-mom, everyone knows that being a mom is a full-time job and they’re always busy- and exhausted. Make sure she gets her full dose of morning caffeine in this large State of Grace mug.
  6. This Elan dress is an easy breezy summer piece that can be used as a bathing suit cover up at the beach, by the pool or at the cottage! Mom can pair it with a denim jacket and TKEES for a great weekend outfit in the city. We love the stunning blue colour of the stripes, and mom will too!

Pop into the store today to browse our entire collection of goodies for Mother’s Day, with gift wrapping and all!

Don’t forget to follow us on Instagram to stay up-to-date on all things OOAL.

Comments Off on New Brand: Sam&Lavi   |   Featured, SHIRT, SWEATERS, SWEATSHIRTS, TOPS, WEEKEND WEAR, What's new

New Brand: Sam&Lavi

We love getting new brands in to share with you all, so we are very excited to introduce the newest brand in store now, SAM&LAVI We love these comfortable and versatile peices for their street-style edge mixed with feminine flare.


SAM&LAVI is a Los Angeles based collection, proudly designed and tailored in the USA by husband and wife duo Sam Arasteh and Lavinia Mirzak since 2010. The design duo offers us well made apparel with cool, crisp design contrasted with soft feminine comfort that fuses Califonia style with a downtown NYC vibe. The SAM&LAVI label has quickly acquired a devoted following and fan base and has been seen in top retailers and publications such as WWD and In Style, as they have grown into a fully realized, sophisticated collection of essential style-centric wardrobe pieces and versatile basics that carry from season to season.

SAM & LAVI Waverly Top SAM & LAVI Waverly Top

What sets the brand apart is Lavi’s intricate knowledge of the textile busines, as she grew up in and studied textile buisiness design industry. “My knowledge of textiles has given me the training to create unique ways to play with fabrics. We take pride in offering cutting edge techniques of printing and dying and bringing this to our collections, to tell a beautiful story each season,” says Lavi.With wearability at its’ forefront, SAM&LAVI also retains its contemporary price-point and speaks to a range of age groups, “It’s not about age; its about taste level. We want to be smart and fun without being too serious,” says Sam.

SAM&LAVI has been seen on celebs such as January Jones, Blake Lively, Kim Kardashian, Gisele Bundschen and Heidi Klum!Pop in now to take a look at the first of many shipments from this great new brand!

Comments Off on Coming Soon: OBEY Clothing   |   CLOTHING, Featured, Lookbook, SHIRT, SWEATERS, SWEATSHIRTS, T-SHIRTS, TOPS, WEEKEND WEAR, What's new, WORKOUT

Coming Soon: OBEY Clothing

Soon we will be welcoming OBEY clothing to the store, which compliments our other urban streetwear brands such as Spiritual Gangster and Chaser! These pieces are perfect as transitional wear as Spring starts to warm things up! They also make great athleisure and casual wear. Scroll down to read OBEY ‘s story and see some of the pieces that will be arriving soon!

OBEY Clothing Psychadelic Smile Long Sleeve Shirt


OBEY clothing was founded on the art, design and ideals by the American contemporary street artist, graphic deigner, activist, and illustrator, Shepard Fairey, who emerged from the skateboarding scene. What started for Fairey as an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign and iconic brand of clothing.

OBEY Clothing Records Sleeve Shirt

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.

OBEY Lo-Fi Strawbeery Bleached Long Sleeve Shirt

OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work-wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.

OBEY Psychadelic Smile Long Sleeve Shirt

OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. Stay tuned for the next chapter, as the canvas will undoubtedly continue to change and evolve. All in the name of fun and observation.

OBEY Clothing Long Sleeve Shirt

This brand has been rocked by celebrities like Serena Gomez, Rita Ora, Emma Roberts, Miley Cyrus, Justin Bieber and Channing Tatum.

Make sure to follow us on Facebook and Instagram to stay up-to-date with all of our new arrivals!


Comments Off on New Brand: Elly Pistol Encourages You To Kill Violence With Kindess   |   BOTTOMS, CLOTHING, COATS, Featured, OUTERWEAR, WEEKEND WEAR, What's new, WORKOUT

New Brand: Elly Pistol Encourages You To Kill Violence With Kindess

Introducing Elly Pistol, our newest brand offering trendy bombers and other fresh clothing from Sweden. Elly Pistol makes dope designs from inspirations running through their veins, that are both loud and timeless. Elly Pistol launched in Sweden in 2015 and has spread world-wide, now with customers in over 35 countries. They owe their success to their edgy yet classic bomber jackets that quickly gained lots of attention on social media.

Ellie Pistol Bomber Jacket Ellie Pistol Bomber Jacket

But Elly Pistol is more than just a loud bomber jacket brand. Every piece in their collections in a concious tribute to the natural strength within us. They want to stand up to violence by normalizing words such as bomb, blow or fire. Their goal is to keep designing fresh pieces while making every man, woman, girl and boy feel strong, safe, powerful and heard. Anything that blows your mind is a connotation of love and they hope that wearing an Elly Pistol bomber will inspire you to love, encourage, build confidence and surround yourself with positive energy.

Ellie Pistol Bomber Jacket Ellie Pistol Bomber Jacket

Elly Pistol wants you to grab your pistol- yeah, they mean your bombers- and kill them with kindess. Anger and violence never solves anything, but love and fashion just might!

These Elly Pistol pieces and more will be arriving in-store soon!

Be sure to follow us on Facebook and Instagram to stay updated on all of our new brands and arrivals!